Mission & Aims
Our Vision is a world in which breastfeeding is the cultural norm.
We have two overarching aims – our mantra that runs through everything we do:
To empower families with fantastic, evidence based information and support
Protect, promote and support breastfeeding
We do this by:
1) Training & supporting breastfeeding peer supporters in local communities.
2) Producing information and resources for families, peer supporters, health professionals, children centres and businesses.
We have three principles:
1) Keep it Local
We work with local mums, health professionals, Children Centre’s and businesses as we know having access to support nearby can be crucial to families.
We work efficiently, innovatively and resourcefully to ensure we will be here next year and the year after and the year after…
3) Mum to mum support
Real Baby Milk is by mums, for mums – we know the power of peer support and this runs central to our work. We are supported by Health Professionals in order to provide the fantastic, evidence-based information to share with families.
Real Baby Milk was begun by Arwen Folkes as a voluntary project during her maternity leave in 2005. Real Baby Milk was originally thought up after Arwen had a difficult start to breastfeeding and subsequently trained as a peer supporter – it was through meeting women and health professionals at the Sure Start support group that Arwen identified the need for a brand for breastfeeding and easy access to support and information. The project began with a £1500 Community Champions grant in November 2005 and launched in it’s pilot area, Cornwall, in May 2006. The company was incorporated and a Board of Directors formed on October 11th 2006.
Below are some photos from the launch of the Real Baby Milk’s Essential Guide.
The WHO Code (World Health Organization) of Marketing Breastmilk Substitutes and subsequent WHA Resolutions, the Global Strategy on Infant and Young Child Feeding and the Conventions on the Rights of the Child support the exclusion of those employed by breastmilk substitute manufacturers from providing infant feeding education. The work we do is for those who work in a Code compliant way to support public health and therefore we choose to exclude those who work for or support infant feeding companies from events or from purchasing our not for profit resources. You can read more information about the WHO Code here.