Essential Guides to feeding and caring for your baby

The Essential Guide to feeding and caring for your baby is a fantastic resource for new mothers and families. We currently have four types of Essential Guides: Standard (A5), Easy Read (A4), Bespoke (185 x 260mm) and Special care babies (A5). It is full of great tips on caring for your baby, skin to skin care, and breastfeeding positions and attachment.

All guides have been produced with the latest UNICEF Baby Friendly Initiative standards in mind, as well as incorporating feedback from families, health professionals and Children’s Centres so we can make the best, most up-to-date guide available.

“We have really enjoyed working with Real Baby Milk … I would like to say that we have  encountered an extremely helpful and professional service” North Middlesex Hospital


Generic Guide

This 32 page Generic Essential Guide to caring and feeding your baby (8th edition 2020) can be used by any area, is A5 size and hole punched to fit into maternity notes if needed. The guides contain a wealth of information, including; positioning and attachment, dispelling myths and misconceptions, hand expressing, returning to work, feeding out and about and much much more. The guides come hole punched so that they can easily be used in maternity notes.Children Centres, Health Professionals, Breastfeeding Counsellors, Support Groups and parents all find the guides a fantastic resource.

You can download a copy of the 2020 guide here or order through our shop for quantities up to 1000.   32 page Generic Guide, full colour, 210 x 148mm (A5 booklet), 100 gsm.

For orders of over 1000:

Number of Copies Cost per unit Total Cost
15000 23p each £3,395
10000 24p each £2,445
8000 25p each £2,036
6000 27p each £1,647
4000 31p each £1,235
1000 69p each £686

* These prices are correct at date of publishing as of March 2020

Easy Read Edition

We have written this edition of the essential guide to caring and feeding your baby for people with intellectual disabilities. Using European standands of Easy Reading, we have restructured and rewitten the guide to make it much easier to read and follow.

People with intellectual disabilities can find it harder to understand things and to learn new things.
So it is important for people with intellectual disabilities to have information that is as clear and as easy to understand as possible.
Like everyone else, people with intellectual disabilities have a right to good information.
This is equally important for breastfeeding support and guidance.
This edition is brand new and currently at the printers. Please contact us if you require any more information. For large orders, we will let you know an estimated delivery date.
  • Follows European Easy Read standards
  • A4 size
  • 28 pages
  • 14 point text
  • large images

Please see our shop pages for prices of different quanities. If you require larger quanities see below, please contact us with your requirements.

Number of Copies Cost per unit Total Cost
6000 43p each £2574
5000 46p each £2285
4000 54p each £2174
3000 63p each £1880
2000 79p each £1576
1000 £1.32 each £1320
50 £1.50 each £75

Bespoke Guide

In addition to the generic guide, the bespoke guide adds an additional layer of requirement of the UNICEF Baby Friendly Initiative standards – for example, we ask that the local infant policy features on a page (as this is a requirement for the award) and that support groups are listed as well as all the other information. The Bespoke guide is larger than the generic guide (measuring 260 x 185mm) and there is an option of having it hole punched for it to be added to maternity notes. Here is a sample of the new Essential Guide to Caring and feeding your baby – 2020 Cornwall edition

Bespoke Guide Prices

Number of Copies Cost per unit Total Cost
 20,000 32p each £6,500
10,000 54p each £5,400
8,000 60p each £4,800
6,000 67p each £4,000
4,000 90p each £3,600
1,000 £1.70 each £1,700

* These prices are for Comic Book size 260mm x 186mm, 36 pages. Prices are correct as of February 2020

For more information about the guide and how you might commission it for your area, please get in contact with us at

Special care babies

This guide is produced with an emphasis on special care babies. You can view an online version of the latest NNU guide here: Neonatal Guide

You can order through our shop or for larger orders, please contact us.

For orders of over 1000:

Number of Copies Cost per unit Total Cost
 20000  23p each  £4600
10000 30p each £3,000
8000 34p each £2,720
6000 40p each £2,400
4000 44p each £1,760
1000 48p each £ 480.00

* These prices are correct at date of publishing as of February 2020