The Real Baby Milk logo was designed by a Cornish designer called Katie Atkins and is now a trademarked brand. The style of the logo was decided after finding that an image of a woman breastfeeding was proving a barrier to wider marketing in local communities of breastfeeding and associated support.
We don’t agree that it should be like that – but decided that if we were to reach out to all we needed a logo with that barrier in mind. We also felt that happy babies were a great advert for breastfeeding! The words Real Baby Milk were chosen as they were easy to remember and easy to say.