Mission & Aims

Our Vision is a world in which breastfeeding is the cultural norm.

We have two overarching aims – our mantra that runs through everything we do:

  • To empower families with fantastic, evidence based information and support

  • Protect, promote and support breastfeeding

We do this by:

1) Training & supporting breastfeeding peer supporters in local communities.

2) Producing information and resources for families, peer supporters, health professionals, children centres and businesses.

We have three principles:

1) Keep it Local

We work with local mums, health professionals, Children Centre’s and businesses as we know having access to support nearby can be crucial to families.

2) Sustainable

We work efficiently, innovatively and resourcefully to ensure we will be here next year and the year after and the year after…

3) Mum to mum support

Real Baby Milk is by mums, for mums – we know the power of peer support and this runs central to our work. We are supported by Health Professionals in order to provide the fantastic, evidence-based information to share with families.